An email marketing campaign targeting non-spending small businesses with a Facebook Page, encouraging them to create their first Messenger ad.

First ever sizzle reel for WhatsApp for Business

(2021)

This guide was developed to enable Meta’s Small Business Sales team during 1:1 call center pitches with small and medium business advertisers. The guide is also shared as a digital takeaway at global tentpole events to educate business attendees on optimal campaign setup.

Click here to download the complete best practices guide.

These ads were part of a larger growth campaign targeting small business owners on Facebook to download the WhatsApp Business app. Ad copy and creative was localized to optimize campaign performance.

Campaign dates: November 2020 – May 2021

Goal: 750K installs

Result: 850K installs from high-confidence businesses (113% of target)

Customer success video featuring 2 businesses using the Facebook Chat Plugin to connect with customers and drive sales. This video was part of a Meta for Business SEO & SEM campaign aimed at driving installs of the Messenger-powered web chat plugin. The campaign increased adoption 15% during 2021.

A new Careers page to entice talented professionals and a new homepage to clearly define Egnyte’s position in the B2B SaaS market.

Original Careers page

Original Homepage

A three-part thought leadership blog about data archiving for business

Displayed at cybersecurity trade shows, like RSA Conference and InfoSec.

More businesses than ever demand hybrid storage solutions for their data

Hoard On

Made in small batches using two distinct spirits, Hendrick's Gin is artfully crafted.

Published in the Academy of Art University newspaper.